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Rural Women Employment through Khadi

Start Date :

Feb 01, 2015

Last Date :

Apr 01, 2015

00:00 AM IST (GMT +5.30 Hrs)

Submission Closed

Khadi is not merely a piece of cloth. It is a philosophy. A way of life. A symbol of empowerment, self-dependence, pride of history, Mahatma Gandhi’s vision of the relevance of ...

Khadi is not merely a piece of cloth. It is a philosophy. A way of life. A symbol of empowerment, self-dependence, pride of history, Mahatma Gandhi’s vision of the relevance of roots.

As Hon’ble PM Narendra Modi on his radio program “Mann ki Baat” on 3rd October, 2014 said that “we must promote the use of Khadi and we should buy at least one Khadi article. If you buy Khadi, you light the lamp of prosperity in the house of the poor”.This appealled to an increase in Khadi sales by 125% at the various outlets in India. This reflects a latent demand for Khadi, which needs to tapped which in turn will create rural employment. Potential consumers of Khadi could be schools, hospitals, Railways, PSUs, Army, Para-military forces, Fashion houses etc.

USP of the Khadi product is its eco-friendly, almost carbon neutral nature, which leaves near zero water footprints. It is socio-economically sustainable textile product. It’s an all-weather and allergy free fabric. Hence, Khadi use is a step towards ‘Zero Effect’ and ‘Zero Poverty’ India.

Currently, people employed in Khadi sector are earning Rs.1200 to Rs.1800 per month. MGIRI Wardha has developed a Solar Charkha which can increase the earnings to four times the existing one, cutting the drudgery along.Taking the initiative forward, MoMSME is going to start a pilot project in the KHANWA village, Nawada district of Bihar, where 100 Solar Charkhas would be distributed to the rural women for spinning of yarn. Under buyback arrangement with ‘Gram Nirmaan Mandal, Khadi Sansthan, GAYA, these yarns would be weaved into Khadi products. This scheme islikely to provide Rs.5000 to 8000 per month to the women artisans.This model of wage earnings to the rural women has to be scaled up so as to achieve the visionary goal of providing job opportunities to crores of rural women in coming years.

This, in turn is expected to lay a platform for another visionary goal of increasing the market share of Khadi in the textile sector from present 0.4% to 5% in next Five years in first phase.

In pursuance of the above twin visionary goals, you are requested to give your valuable inputs on

1. How to enhance the production and sale of Khadi?
2. How to create a niche for Khadi products particularly among youths and about 2.5 crore NRIs living abroad?
3. How to foster awareness about Khadi products?

The last date for submission of your comments is 31st March, 2015.

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mohan pattar 11 years 4 months ago

the concept of govt owned org must leave the khadi outlets. the staff is casual poor in response and disinterested. a lot of items demanded are not available. the concept of exhibition cum sale which must be per sued aggressively is alien to them. a system of sale linked incentives at the local level

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Shweta Vottery Munje 11 years 4 months ago

In budget , school fees should become exempted under 80 (c) . or any new exemption section "fees for education " should be made. Tax exempted for education fees paid should be there, Total upto 60,000/- upto 2 children.

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Satyajit Sheth 11 years 4 months ago

Rather than asking people to buy Khadi as an act for the social good, Khadi products should be properly developed, branded and sold so that they become attractive in themselves, as clothing options, and compete with other options.

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Saurabh Sinha 11 years 4 months ago

Since a large section of the population especially the urban population and youth shop online. online retail giants like flipkart and amazon can be encouraged to promote the use of khadi on their website. These retail giants can be asked to give extensive publicity to the use of khadi for increasing sale of khadi clothes. The government, on its part can publicize the use of khadi clothes and highlight its importance through all available media.

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Saurabh Sinha 11 years 4 months ago

Khadi clothes need to be given a more designer look with new and vibrant colour combinations to make its sale more competitive with all other national and multinational brands and textile materials. The expertise of leading fashion designers and their advice in this field can be taken. Further, the sale can be given a boost by selling khadi products not only through khadi bhandars but also national and multinational retail chains like Pantaloons, Lifestyle, Shoppers Stop etc.

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Saurabh Sinha 11 years 4 months ago

The first requirement for this is to change the mindset of the people by highlighting the importance of khadi as a brand among all sections of the society uniformly. If clothes manufactured in India are sold and consumed in India, it will give a boost to the economy as well as reduce unemployment by providing livelihood opportunities to the people especially rural people. The manufacturing and sale of khadi also need to be rejuvenated.

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Saurabh Sinha 11 years 4 months ago

Employment of rural women in the production of khadi sector will only be profitable to them and make them empowered with financial independence for improving their lives if the use of khadi as a brand is given a fillip by making its use all pervasive on a par with all other textile materials. If the clothes manufactured by rural women are not sold, women cannot be empowered.

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Neelam Yadav 11 years 4 months ago

Government should organise some workshop On " Employment through Khadi" In rural areas so that women can get the actual way,estimates as well as can clarify their doubts.proper information about this will definitely encourage them.

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S Sharma 11 years 4 months ago

If the government can define and design some products it can source from rural khadi centres for the Indian Army , DRDO, PSU's it will get this activity off the ground. THEN one can consider more market oriented products. One by one.

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Deepak Kumar 11 years 4 months ago

CENTRAL GOVT. AND STATE HEALTH MINISTRIES SHOULD BE MORE ACTIVE AND PROACTIVE RELATED TO SWINE FLU KITS AND TAMMY FLU TABLETS AND VACCINES. HEALTH MINISTRY IS SLEEPING AS THERE IS SHORTAGE OF KITS AND MEDICINES. HEALTH OFFICIALS ARE SAYING ONCE TEMPERATURE GOES UP IN SUMMER SWINE FLU VIRUS WILL DIE. THIS IS A BIG JOKE I REQUEST P.M TO TAKE NOTE OF THIS MATTER MOST URGENT.

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